How Google uses YOURGmail for Social Search

Google’s social search allows you
to look up which of your friends
are sharing something online.
Here if you search and look up
social search on Google, it will
show you the name of your
friends who shared something.
Ever wondered how Google
manages to know who your
friends on other networks, even
if they are not part of your
Google contacts? The answer lies
with Google profiles.
If you are signed into your
Google account, look up this link
and you will come across a
complete list of your Gmail
contacts and their social
connections along with related
shared content through these
connections. Clicking on ‘Show
paths’ allows you further
information on social
connections made through
Google Profile.
Below is an screen-shot of my
friend’s connections via Google
Profile.
With Google+, more and more
people will end up having Google
profiles which are active. Most
people end up sharing links to
blogs, social networking
accounts. As more people end up
using Google+, our Gmail contact
list will become a tremendous
source of social information for
Google.
Can we do anything about it?
Not really, all this information is
shared voluntarily and Google is
only putting it together.