Google Shows OrganizedList of Related SearchResults

Google has recently added,
search by image a feature which
allows users to use an image file
from the internet or even your
desktop and get relevant search
results about the image. Today,
with its search results Google has
introduced related searches.
If you remember, Google
Squared was a search tool to
organize search results into lists,
which would be easy to carry
out research on multiple search
terms.
Using Google Squared
technology, Google is bringing
related search results in the form
of organized list of search
results.
Google’s masterstroke with
related search results!
On searching for something like
tyres or cricket bats, Google will
now show related searches
above all the search links.
This will encourage people to
search deeper than they would
usually, which means more
revenues for Google if they end
up clicking on a sponsored link.
Having brands and stores
showing up automatically as
search results, will help users a
great deal to actually find things
online.
Lately, Google has received a lot
of bad press about not being
innovative with search and that
it was stagnating. Also with
Twitter and Facebook becoming
popular for content discovery,
Google had to pull up their socks.
With related searches it does
bring about a really useful and
simple feature to help users.
Maybe it is because of their new
CEO Larry Page who took over
this April. Or maybe Google is
just getting back to its roots of
innovating and then figuring out
how to make money of it.