BMW creates radio controlled tribute to culture

BMW has joined forces with graphic-designer Stephan Sagmeister to celebrate the company's 40-year commitment to culture the world over. The German automaker is currently sponsoring over 100 artistic endeavors around the globe, and Sagmeister cooked up a pretty clever way to add to the stack. BMW documented the company's history as a patron in a new tome by the decidedly unpretentious title CULTURE. But this isn't just any old book. Aside from being personally signed by Sagmeister himself, the books all feature an individual cover design that, when arranged, would create a seven-by-seven graphic image of the BMW headquarters in Munich.









BMW creates radio controlled tribute to culture